As you know, non-essential businesses were ordered shut down by the State of New Jersey in mid-March. Many business owners, including myself, continued to cover overhead to retain their retail spaces, employees, and purchase much needed inventory for selling whatever we could in an attempt to keep our businesses alive. Despite those efforts, not being able to perform my principal business activity has reduced revenue by 98%. My business did not qualify for a PPP loan and it did not receive EIDL aid. I have received no help from the CARES Act.
As I sat and watched all kinds of businesses re-open, mine remained in the category of businesses that would have to remain closed until further notice. With very little revenue and the expectation from my retail landlord to cover the rent, I had to make the unfortunate decision to vacate the space.
I’ve taken some time off to catch my breath after a grueling 6 months, to watch the changes happening with schools and businesses, and to figure out what to do about My Little Party Place (the place without a place!). I need to get back to work, but with schools starting all virtual and, well, COVID… it’s hard to imagine my in-person children’s party business bouncing back before 2022. If you’re thinking, "more like 2023", I can’t say I disagree.
That all said, this creative planner isn’t giving up! I’m working on some new ideas to help bring celebrations to your home. They include new options for virtual parties, as well as birthday baskets, and custom party packages that offer some of the same personal touches that My Little Party Place is known for. I'm also hoping to get into a smaller retail space. Bear with me while I work on a full business realignment, as it will no doubt take a lot of time and resources to pull it all together.
So STAY TUNED as I work on the bounce back! To my family, friends, and clients who helped me get through the last few months, thank you for believing in me since day 1. You helped me build My Little Party Place up to the level of success I have striven so hard for. I’m hanging on for me, but I’m hanging on for all of you, too.